NEWS25 September 2015

Ex-Incite directors set up insight activation agency

News UK

UK — Paul Thomas and David Walker, former directors at Incite, have co-founded an insight activation agency, Strive, alongside Giuseppe Tonolini.

Tonolini is a brand marketer and researcher who has worked with clients such as BP, Whirlpool, Kodak and Carlsberg.

Strive aims to “complete the missing link for clients between insights and business action”.

“Research agencies and consultancies alike are still only delivering insights, whereas brands nowadays need actionable next steps to present to the C-suite,” said Thomas (pictured, with Walker and Tonolini). “Insight departments are under increased pressure from all corners to find a way forward and inspire their business, not explanation of what’s already happened – we set up Strive to deliver this.”

The new agency is based in Waterloo.

@RESEARCH LIVE

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