Yeomans joins from Incite, where he was a director. He had previously been a partner at Jigsaw Research and a senior director at Research International. He is a specialist in financial services research. 

Whelan also joins from Incite, and has experience in wider consumer lifestyle and media sectors. He will be responsible for enhancing the creative communications proposition at Strive. 

Strive was founded last year by Paul Thomas and David Walker, both former directors at Incite, alongside Giuseppe Tonolini. 

“Paul and Mark are very experienced professionals and both adept at thinking outside of traditional research lines towards pushing businesses forwards with insights that drive positive change," said Thomas. "This new strength and scale for Strive will enhance our ability to work with insight teams and other marketing stakeholders to tell stories which were previously left untold or unheard.”