Passport brings market intelligence into AI assistants, enterprise systems and workflows, allowing users to combine Euromonitor’s insight with their own data to support decision making.

The new version of the platform will allow users to ask questions in natural language, provide AI-generated summaries and include a unified search function to help clients find relevant insight.

The changes also include the addition of Passport Connect, which uses the model context protocol to allow clients to use Euromonitor data within AI platforms, including Microsoft Copilot and other AI assistants.

Tim Kitchin, chief executive at Euromonitor International, said: “In an environment where decisions are increasingly shaped by AI, organisations need intelligence they can trust and access wherever work happens.”