NEWS17 July 2017

Eurodata TV Worldwide reorganises research

Europe Media News People

FRANCE – Médiamétrie’s international division, Eurodata TV Worldwide, has reorganised its research division and named Florent Carême is its head of research.

Florent Carême_crop

In recognition of the more complicated audience data landscape, it has created a content insight department and a cross-disciplinary department responsible for coordinating quality policy and projects.

Carême’s (pictured) primary role will be to define the research division’s strategy, including how the service offer and its production should evolve. He reports to Frédéric Vaulpré, Eurodata TV Worldwide director.

Carême joined Médiamétrie in November 2015 as international research and marketing manager and prior to that he worked at B.B.D.E.

The content insight department will be led by Avril Blondelot, and the research and projects coordination department will be led by Charlotte Michelotti.