NEWS13 July 2017

Médiamétrie creates data committee

Europe Media News

FRANCE – Audience measurement company Médiamétrie has formed a data committee bringing together media, agencies, advertisers and telecoms companies.

Its aim is to work toward a common standard in media data in France across formats and targets to better serve advertisers and publishers.

Companies represented on the committee are: ACPM, Canal + Régie, Dentsu Aegis Network, France Télévisions Publicité, Group M, Groupe Figaro/CCM Benchmark Group, Havas Média, Lagardère Active Digital, Les Echos, M6 Publicité, Omnicom Media Group, Orange France, Prisma Média, Publicis Média, Le Bon Coin, Le Monde, TF1, SFR and Union des Annonceurs.

Benoît Cassaigne, executive director of Médiamétrie, said: "Just like our position in audience measurement, we hope that Médiamétrie can foster the emergence of a common reference for media data in France, a trusted third party that is neutral and independent.

Our goal is to help publishers to add value to their offering, by relying on our expertise and know-how in methodology and technology."