NEWS15 January 2021

Essence launches digital media service

Asia Pacific Innovations Media New business News

SINGAPORE – Data and measurement media agency Essence has introduced a media health check service to help marketers analyse the success of digital media campaigns.

Singapore skyline at night

‘Essence Media Health Check’ was developed by the company’s Singapore-based innovation, research and development hub Essence Global Ventures, and aims to help companies deliver measurable performance improvements in their digital media campaigns.

The health check offers marketers access to Essence’s digital media capabilities, technologies and automation tools, and analyses media channels and marketing technology subscriptions with the aim of eliminating risk and wastage and boosting campaign effectiveness.

The service, which has received support from the Singapore Economic Development Board (EDB), has been piloted in brands in the financial services, retail, technology and telecommunications industries across Asia-Pacific.

Kunal Guha, executive vice-president at Essence, said: “Essence Media Health Check can be an invaluable tool for marketers to turbocharge their digital transformation journeys, and in partnership with EDB, we are committed to helping brands, in Singapore and globally, unlock value from their programmes.”