The company, which was founded in 2004, said it was refreshing its identity to create a more contemporary approach to celebrating design principles. The agency explains: “Today ESRO is a different company. When we launched, ethnography was still an exotic discipline with niche applications. We stood out as a company because we specialised.

“Today, ethnography is everywhere. We still stand out – but for different reasons – and for the third year running we have picked up a number of prestigious industry awards. We’ve created a new website to reflect our core belief that nothing is more revealing than reality itself. We are very proud of it.”