NEWS1 April 2014

ESI Media hires Nepa for Independent consumer panel

New business UK

UK — ESI Media has partnered with Nepa to create a consumer panel for The Independent newspaper.

The indyViews panel launched yesterday – on the day that ESI Media’s new TV Channel, London Live, began broadcasting.

Nepa worked with ESI Media last year to build a separate consumer panel for the TV channel and the London Evening Standard newspaper, to act as a barometer for canvassing potential viewers for their opinion on content, talent and scheduling, as well as London-specific views on events and issues affecting lives in the capital.

The new indyViews panel will cover similar topics and issues, though on a wider regional level – reflecting The Independent’s readership.

@RESEARCH LIVE

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