E-Poll unveils ad effectiveness measurement tool

ADvance, described as a ‘turnkey, affordable and time sensitive solution’ is used to evaluate advertising effectiveness in more than 35 brand categories as well as across multiple platforms, including linear TV, VOD (video on demand), online, mobile devices and social media. 

It is intended to be used by brand managers, ad sales executives, TV content programmers and marketers, and uses four elements of ad testing: recognition, vitality, persuasion and execution. 

Target audience can be recruited from E-Poll’s proprietary panel –which can identify viewers of specific programmes, genres and categories – to be surveyed, which then results in a report on ROI and overall ad effectiveness, analysed against E-Poll effectiveness norms.