NEWS26 March 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Engine Creative, the creative specialist arm of Engine, has appointed Ogilvy’s head of strategy Gen Kobayashi as its chief strategy officer.
Kobayashi (pictured) spent the last five years at Ogilvy, leading brand strategy for clients including Vodafone and Expedia. He also set up the agency’s Effectiveness Council.
Prior to Ogilvy, his background includes roles at Adam&EveDDB, DLKW Lowe and The Brooklyn Brothers.
He joins the company in May, replacing Matt Willifer, who left in 2019. He will report to Engine Creative chief executive Ete Davies.
Kobayashi’s appointment follows a number of hires including Davies, head of film Melody Sylvester and chief experience officer Rob Chalmers.
Davies said: “Gen shares all the values we’re looking for as we build the modern creative agency here at Engine, and our belief in the role brand and brand purpose can play in driving innovation and growth for businesses. Plus, he’s got a proven track record in building and leading world-class integrated strategy teams.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The @TweetMRS #ResearchInside campaign is highlighting and celebrating the impact of research This case study out… https://t.co/AYCBS4puBm
Kantar buys Danish shopper data business https://t.co/xqlrl4lN18 #mrx #marketresearch
See and Sherbert enter partnership https://t.co/d3c9pPiz14 #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Qual / Quant Research Exec – Insight and Strategy Consulting
up to circa £38,000 + Benefits + Bonus + Flex working
Resources Group
Behavioural Scientist – Leading Innovation Consultancy
£35–40,000
Resources Group
Senior Project Manager (Qualitative) – International Field Market Research Consultancy
c. £40,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
One of our sponsors, @indeemo, takes the stage today at the CX | UX | MR Conference with City Football Group to tal… https://t.co/is4gipaRYm
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments