NEWS19 September 2013

Engage teams up with Bonamy Finch for brand evaluation tool

Data analytics UK

UK — Customer insight agency Engage Research has teamed up with strategic market research firm Bonamy Finch to introduce a proprietary approach that aims to evaluate new ideas, claims or packs prior to launch.

Evolve Scope is designed to deliver insights and clear directions for brands on a range of business decisions from early innovation through to product and range optimisation through the fusing of preference scoring and statistical analysis

MaxDiff obtains preference scores across multiple items helping to identify the relative importance of different purchase drivers, while TURF is a statistical analysis, which aims to understand the potential reach of a range of claims, products, or recipes for example.

“Evolve Scope allows us to advise clients on what should be in their range. It features detailed diagnostics for each idea, claim or pack and enables us to ‘range make’ by identifying the optimum range, claims, or pack formats,” said Engage Research’s owner Lyndsay Peck.