EMI and SampleChain partner on data quality

The partnership will bring together EMI’s sample management and digital fingerprinting, and SampleChain’s fraud and data quality technology, in EMI’s Swift platform.

EMI is making the move with the aim of helping to prevent fraudulent responses to client surveys – from bots or click farm-based respondents, for example.

Vignesh Krishnan, chief executive, SampleChain, said the partnership “tightens the levers and goes further against fraud”.