Leading the expansion into Pakistan is country manager Imtiaz Mohammad who has been developing market alliances over the last year having joined from Inspire-X which he founded.

Although the digital profiling and measurement company has been on the ground in Pakistan for over a year, it has formalised its presence following a series of client wins and an endorsement by the Pakistan Advertisers Society to facilitate digital audience measurement for the country’s digital media industry using Effective Measure’s platform.

Effective Measure CEO Richard Webb (pictured) said: “The vibrant, emerging Pakistan market represents a great opportunity for Effective Measure to help transform a nascent digital media industry into a booming digital economy.”