NEWS11 August 2011

Ecommerce startup implements IBM analytics tools

New business UK

UK— Technovated, a London-based ecommerce software start-up, is using IBM’s business analytics software to analyse online consumer sentiment and shopping trends.

IBM’s software looks at search engine and social media activity, allowing Technovated to gauge customers’ views and behaviour relating to products and pricing.

The company’s CEO Gareth Knight said that IBM’s technology would allow them to “vastly improve the online shopping experience by responding almost instantly to customers and delivering products they want to purchase at a very attractive price”.