NEWS16 January 2013

Ebiquity reports 27% H1 revenue lift

Financials UK

UK — Media and marketing performance measurement company Ebiquity has reported interim underlying operating profits rose by 29% to £3.2m in the six months to the end of October.

Revenue increased by 27% to £30.5m from £23.9m the prior year. Organic revenue increased by 2% on a constant currency basis.The company credited its analytics division for driving improved contract renewals at 98%, whilst its platform division also saw renewals reach 96%, underpinning the core revenues.

It says the re-launch of its multi-language international advertising intelligence service with a planned re-launch pf its social media monitoring service in 2013 will help to keep momentum steadym alongside the launch of new data products and tools including Vital Signs, a new tool that will enable clients to clearly understand how their marketing activities impacts their key business drivers.

Michael Greenlees, CEO (pictured), said: “Companies increasingly want to achieve the maximum return from their advertising and marketing spend despite the uncertain economic climate. Our continued growth, high renewal rates and growing pipeline underpins our market leading position in providing independent insights to a global industry estimated to grow to $600bn in the next year.”