Ebiquity growth driven by analytics division
Revenue was up 18% from £44.1m to £52.9m, driven by the performance of the analytics division while operating profit jumped 55% from £5.2m to £8.2m. The analytics division’s revenue was up by 56% to $27.9m from £17.9m.
The platform division, which covers advertising intelligence and media technology, saw its revenue drop “marginally” to £24.9m from £26.2m.
The firm said that 76% of group revenue came from international clients, and claimed to have 85% of the world’s major advertisers as customers.
CEO Michael Greenlees (pictured) said: “The continued growth of our company and the high levels of renewals is an endorsement of the growing relationship we now enjoy with significant global advertisers and the importance of our data analytics. We anticipate another year of growing opportunities.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments