NEWS18 July 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK— Media and marketing performance measurement company Ebiquity has posted double-digit increases in revenue and operating profit for the year ending 30 April 2012.
Revenue was up 18% from £44.1m to £52.9m, driven by the performance of the analytics division while operating profit jumped 55% from £5.2m to £8.2m. The analytics division’s revenue was up by 56% to $27.9m from £17.9m.
The platform division, which covers advertising intelligence and media technology, saw its revenue drop “marginally” to £24.9m from £26.2m.
The firm said that 76% of group revenue came from international clients, and claimed to have 85% of the world’s major advertisers as customers.
CEO Michael Greenlees (pictured) said: “The continued growth of our company and the high levels of renewals is an endorsement of the growing relationship we now enjoy with significant global advertisers and the importance of our data analytics. We anticipate another year of growing opportunities.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/cBWZEv6IIp
IA calls for privacy law changes in California https://t.co/iPaoD656wC #mrx #marketresearch
Rait buy majority stake in Baltics-based CX firm https://t.co/9oDUyrp39e #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Survey Programmer/Scripter – Leading Industry Body
To £36,000
Resources Group
Energy & Climate Analyst – Leading Think Tank
£30–40,000
Next plc
Market Research Manager (12 month FTC)
Competitive salary
Related Articles
RT @TweetMRS: Nudge, nudge... Join us on 29 September for all things #BehaviouralScience https://t.co/c8mseEYddB https://t.co/5LQO8kM7W2
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments