NEWS19 November 2012

EasyInsites adds ORC’s Macmillan to UK sales role

People UK

UK— Online research agency EasyInsites has appointed ORC International’s Alastair Macmillan as sales director for the UK market.

While at ORC, Macmillan (pictured) was responsible for new business development and marketing within the financial services division. He also designed customer experience tracking studies and handled brand tracking, marketing effectiveness, segmentation and dynamic reporting projects.

Before his time with ORC, Macmillan spent four years with online research and panel company Fastmap where he was involved with all aspects of the research business, including new business development, research design, project and fieldwork management and analysis and report writing.

EasyInsites founder and managing director Charles Pearson said: “Alastair will focus on building business within the entire UK market, with particular emphasis on financial and insurance, publishing and media, retail and FMCG sectors.”