NEWS10 May 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Data services business Dynata has formed a strategic partnership with audience technology platform Eyeota.
This means Dynata audiences can be accessed through the Eyeota Audience Marketplace, and will be initially available in the US, UK and Australia. The datasets include hard to reach B2B decision makers and a variety of consumer demographics.
Self-declared automotive data will be made available in the Eyeota Audience Marketplace by June 2019.
Eyeota’s proprietary data onboarding methodology takes Dynata’s survey response data and creates statistical models that enable this data to be scaled into targetable audience segments representative of the respective market populations.
The resulting audiences will be available globally via major Demand Side Platforms (DSPs) for all activation channels including email, display, video, mobile and addressable television.
Laura Lewellyn, vice-president, data strategy and partnerships at Dynata, said: “Brands worldwide can now create and activate precisely targeted marketing audiences using the known data points of our first-party deterministic data. Eyeota has a strong reputation for data quality and consultative expertise, and we’re delighted to offer our data on their global marketplace.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research Manager – Energy and Environment
£Excellent + Benefits
Resources Group
Senior Research Executive – Consumer – Technology led insights Group
£26,000–£30,000 + Benefits
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments