Dubreuil (pictured) will be responsible for introducing Research Now SSI’s cross-media advertising measurement and effectiveness offer to marketers and market research, media and advertising agencies.

The company’s cross-measurement solution is based on opted-in first-party data which can be combined with other datasets to assess advertising effectiveness.

Dubreuil joined the company in 2006 and has held various leadership positions. He was named managing director for EMEA in 2016.

Michel Guidi, international managing director at Research Now SSI, said: “Chris’s appointment to this position is another step towards driving data-driven marketing forward for better accuracy, performance and customer relationships.”