LaVecchia joins from Teads.tv where he was head of agency development & partnerships responsible for the North American region. He was also been vice-president sales, strategy & agency development at Verve. 

In his new role, LaVecchia will be responsible for leading the company’s efforts with brands and agencies in North America – helping them to define and implement online advertising strategies to maximise media quality and drive campaign performance. This appointment is part of the company’s investment in its strategic sales leadership teams.

Mark Pearlstein, chief revenue office of Doubleverify, said: “Hiring a proven leader like Gian ensures we can better align and address the needs of our agency and brand customers, and tailor our products, solutions and services to satisfy their complex business requirements.”