NEWS6 July 2020

New chief executive at DoubleVerify

News North America People

US – Digital media measurement and analytics platform DoubleVerify has appointed Mark Zagorski as its chief executive.

Zagorski will take up the role on 21st July, and was previously chief executive of video and connected television (CTV) firm Teleria.

He will be based in DoubleVerify’s New York office, and replaces interim chief executive and lead director Laura Desmond.

Prior to joining Teleria in 2017, Zagorski was chief executive of analytics company eXelate and led its sale to Nielsen, where he became an executive vice-president and launched the business’ marketing cloud division.

Desmond said: “Mark’s wealth of leadership experience in the digital marketing space makes him an ideal fit to lead DoubleVerify, and we are thrilled to welcome an executive of his calibre to the team.

“He is a strong cultural fit and has a proven track record of building and growing businesses globally.”