NEWS27 March 2017

Double digit revenue and profit growth for YouGov

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UK – Market research company YouGov reported a 24% jump in revenue (£51.4m) and 27% increase in pre-tax profits (£6.3m) for the six months to 31 January 2017.


Its data products and services revenue increased 39% to £22m and now represents 43% of its total (compared with 38% in 2016 ).

Among its other business units BrandIndex revenue was up 36% to £9.2m; Profiles revenue increased 175% to £1.4m; Omnibus revenue was up by 38% to £10.2m and Custom Research revenue increased 15% to £29.6m.

Stephan Shakespeare (pictured), chief executive, said: "We are consistently delivering against our strategy and making good progress towards our ambitious goals. We are investing in technology, constantly improving the scope and depth of our data and leveraging our highly sophisticated core data engine, YouGov Cube. This focus has helped us continue to outperform the market and it is enabling YouGov to expand in new markets and become a powerful global data and analytics brand.

“Trading during the second half of our financial year has started positively and is in line with our expectations. We continue to see significant opportunity to further grow revenues from data products and data services and deliver on our long-term objectives."

The US was its largest region in revenue terms, and grew its revenue by 29% ( 8% in constant currency terms) and increased its adjusted operating profit by 31% to £4.3m. Its operating margin rose by 1% point to 22%.