YouGov revamps reports business

The reports, available on a one-off, package or subscription basis, cover topics including eating habits, digital innovation, trust in brands and online gambling. They draw on data from the YouGov Cube, the company’s database of hundreds of thousands of data points on consumers’ attitudes and behaviour.

The online reports now include interactive charts and visualisations, so users can explore data in detail.

Stephan Harmston, head of YouGov Reports, said: “Each report is packed with high-quality data, expert analyses and real business recommendations exploring a number of areas such as market overview, consumer profiles, commercial hurdles and actionable insights. Furthermore, the enhanced portal is designed to give brand and insight managers a fully interactive platform with great visualisations that allows them to sample the power of the YouGov Cube.”