Disney’s Cassandra Rowe joins Insight Research Group

US— Former Disney researcher Cassandra Rowe has joined Insight Research Group as senior manager, at the same time as another new arrival and four promotions at the firm.

At Disney, Rowe (pictured) was senior manager for brand strategy and marketing research following spells as assistant research manager at eCivis and research manager at Lieberman Research Worldwide. She was responsible for creating channels, programmes and franchises for the company’s TV channels.

She is joined at Insight by new research manager Ally Aleman, who has joined from branding and PR firm MSL Group, where she was a research supervisor.

The company has also promoted Betsy Grimes to senior research manager from research manager and research analysts Alisha Alleyne, Jamie Betesh and Karen Stasiak to research managers.

Co-CEO Stacey Matthias said: “This dynamic team of professionals combines psychological smarts, industry expertise and a rich creativity to deliver a deeper level of understanding and possibility. They know how to turn insights into effective business strategies and leave our clients inspired.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts