NEWS22 June 2011

Disney’s Cassandra Rowe joins Insight Research Group

North America People

US— Former Disney researcher Cassandra Rowe has joined Insight Research Group as senior manager, at the same time as another new arrival and four promotions at the firm.

At Disney, Rowe (pictured) was senior manager for brand strategy and marketing research following spells as assistant research manager at eCivis and research manager at Lieberman Research Worldwide. She was responsible for creating channels, programmes and franchises for the company’s TV channels.

She is joined at Insight by new research manager Ally Aleman, who has joined from branding and PR firm MSL Group, where she was a research supervisor.

The company has also promoted Betsy Grimes to senior research manager from research manager and research analysts Alisha Alleyne, Jamie Betesh and Karen Stasiak to research managers.

Co-CEO Stacey Matthias said: “This dynamic team of professionals combines psychological smarts, industry expertise and a rich creativity to deliver a deeper level of understanding and possibility. They know how to turn insights into effective business strategies and leave our clients inspired.”