Discuss Intelligence, which is part of the Discuss platform, will analyse every study, survey and open-end collected by an organisation and return source-traced answers to queries from users based on the data available.

Features include automatically personalising query results based on each user’s role, markets and research history.

The company said that answers could include volume, themes, data visualisation and supporting verbatims, each pinned to the original participant, segment or video clip.

Daniel Graff-Radford, chief executive at Discuss, said: “Every year, enterprises spend millions on research that answers questions for a few weeks and then disappears.

“The answer that cost an organisation six figures that only six researchers have access to is still there, still findable, still relevant. That is a fundamentally different return on research investment.”