DigitasLBi promotes insight officer to CMO role

UK — Marketing and technology agency DigitasLBi has made Fern Miller, currently its international chief strategy & insight officer, international chief marketing officer.

In the newly created role, Miller (pictured) will now be responsible for DigitasLBi’s new business, marketing and brand strategy according to a story The Drum.

Miller will report to Michael Islip, UK chief executive while Nic Howell, head of creative strategy, will be responsible for the UK strategy team.

Prior to joining DigitasLBi, Miller was planning director at creative agency Karmarama.

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