NEWS4 January 2018

DialogTech buys Swydo

M&A News North America

US – Business marketing analytics company DialogTech has acquired Dutch digital marketing dashboards and reports business, Swydo, for an undisclosed amount.

The purchase will mean DialogTech customers can view their call analytics data alongside their martech and adtech performance data within the DialogTech platform in Swydo-powered reports and dashboards.

DialogTech provides businesses and agencies with insights and analytics data on inbound calls that marketers use to optimise lead generation and grow revenue. With the addition of Swydo, DialogTech customers now have three options to analyse their call data: reports; AI-driven insights and integrations.

Irv Shapiro, CEO of DialogTech, said: "The addition of Swydo visualisations is another example of how DialogTech leads the way in helping marketers connect calls to the increasingly complex customer journey."

Jeroen Maljers, CEO of Swydo, added: "Our team was very impressed by DialogTech’s vision and commitment to providing businesses and agencies with the actionable marketing analytics they need to succeed."