NEWS8 August 2022

Dentsu acquires Extentia and merges it with Merkle

Asia Pacific M&A News North America

US – Media firm Dentsu has acquired a majority stake in global technology and services firm Extentia, with the Extentia team joining Dentsu’s customer experience management company Merkle.

Big fish eating small fish

Extentia will bolster Merkle’s existing Salesforce capabilities and will expand the business’ presence in India.

Employees, including the leadership team, at Extentia will join Merkle, and the company will be known as ‘Extentia, a Merkle Company’ with immediate effect.

The two companies will develop joint go-to-market plans and will focus on accelerating growth across both businesses.

Extentia is a global technology services firm focused on transforming and realising clients’ digital strategies, and which was set up in 1998. It employs nearly 800 staff in Pune and Bangalore in India.

Dentsu international has five leadership brands – Carat, Dentsu X, iProspect, Dentsu Creative, Merkle – and employs more than 45,000 staff in 145 markets worldwide.

Michael Komasinski, global chief executive office at Merkle, said: “Extentia differentiates itself through a design-first approach to its cloud-native technical and engineering product solutions.

“This strategic acquisition will allow Merkle and Dentsu to meet the growing market demand for support our clients in driving complex architecture integrations.”

Umeed Kothavala, chief executive at Extentia, said: “We’re incredibly excited about this next phase of Extentia’s journey. We’ve found a perfect partner in Merkle – complementing our respective strengths, scaling our digital capabilities, and delivering positive value for all our stakeholders.

“Building on our capabilities across digital transformation, experience-centricity, and cloud platforms, Extentia and Merkle will deliver advanced solutions to more customers across the world than ever before.

“As a member of the growing Merkle family, we look forward to shared opportunities, limitless synergies, and collaborating on a shared vision of the future.”