NEWS23 August 2017

Dataxu hires Kosmala to drive self-serve platform business

News North America People

US – Marketing software provider dataxu has hired 4A’s Peter Kosmala as vice-president of platform solutions. 

Image sourced from MediaPost

At the American Association of Advertising Agencies ( 4A's), Kosmala (pictured) spent five years as senior vice-president of government relations. 

He has also served as the first managing director of the Digital Advertising Alliance (DAA), where he helped to launch AdChoices, a cross-industry effort offering consumers choice in the use of their data for interest-based digital advertising.

“Our self-serve business has always been at the core of our success at dataxu,” said Ed Montes, dataxu’s CRO.

“With the addition of Peter to our senior leadership team and the recent rollout of TouchPoint’s new user interface, we’re excited to expand our partnerships with platform users and utilise Peter’s first-hand knowledge to enable key opportunities for agencies and brand marketers in 2017 and beyond."