NEWS15 May 2024

Daivid hires data science head

Data analytics Media News North America People UK

UK & US – Global effectiveness platform Daivid has appointed Eli Drake as head of data science. 

eli drake

Drake has spent around 20 years working as a business intelligence and research analyst across sectors.

Before joining Daivid, he was director of business intelligence and analytics at law firm Testan Law. In this role, he used statistics and other quantitative methods to support the company’s services, including its focus on driving efficiency in litigating matters on behalf of clients and its work in the area of legacy and complex workers’ compensation claim closures.

Founded in 2018 and based in London, Daivid runs a technology platform to help advertisers evaluate advertising effectiveness.

At Daivid, Drake will help to develop the company’s AI-led services. Products include a self-serve algorithm that predicts how people will feel about an ad.

Based in the US, he will report directly to chief scientist, Mitch Eggers.

Ian Forrester, chief executive and founder, Daivid, said: “Eli is a data science powerhouse whose know-how and experience will be crucial as we continue to scale.”