NEWS29 April 2024

Former Kantar chief scientist Mitch Eggers joins Daivid

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UK & US – Creative effectiveness platform Daivid has appointed Mitch Eggers, formerly chief scientist at Kantar.

Mitch eggers

As chief scientist at Daivid, Eggers (pictured) will oversee the development of the platform’s AI-based solutions, including a self-serve tool that predicts how people will feel about an ad without using audience panels.

Based in the US, Eggers will report to Daivid chief executive and founder, Ian Forrester.

Eggers spent over a decade at Kantar Profiles, including Lightspeed, before leaving in June last year, and prior to that held senior positions at GMI.

Early in his career, he was a research demographer at the United Nations’ Economic Commission for Europe in Switzerland, where he built large international datasets based on national statistical office data archives of various Western and Central European countries. 

Forrester said: “Bringing Mitch on is a serious boost to our data science and product teams. His exceptional intelligence, insight and passion for what we are trying to do, coupled with his great ingenuity and inventiveness, will be crucial as we continue to crack the creative code and expand our range of ad solutions.”

Daivid uses technologies including facial coding, machine learning and computer vision to inform brands’ creative and media strategies.

The company also recently appointed Ogilvy vice-chair Rory Sutherland to its advisory board.