Daily online TV ratings launched in the Netherlands

The daily ratings, delivered from the beginning of 2016, report online consumption of TV programmes, initially from NPO, RTL Netherlands and SBS broadcasting. This represents the first phase of SKO’s Video Data Integration Model, which integrates data sources for all online television programme and commercial viewing. Online commercials will be included in the coming months. 

According to the announcement, this makes SKO the first TV currency in the world to deliver daily ratings in granular detail. 

“We are proud that we are now able to provide the market with the necessary insights to have an ever greater understanding of their audience," said Bas de Vos, managing director of SKO. "Kantar Media’s experience in hybrid approaches to measurement has enabled us to create, develop and implement an advanced data integration model that meets the needs of our members.”