Dachis Group said it would use this investment to accelerate the development of its core big data social analytics platform, and meet the dramatic increase in market demand for its social marketing solutions.

Chris Pacitti, general partner, Austin Ventures commented: “With an ever-expanding set of social engagement currencies, it is our continued belief that the disruptive platform the team at Dachis Group has built has the opportunity to become the ‘de facto’ standard in social measurement.”

“If you can’t measure it, you can’t manage it, and we have the most powerful enterprise class social analytics platform in market today to help brands measure and manage social engagement programs across all social engagement touch points,” added Jeffrey Dachis (pictured), founder, CEO and chairman of Dachis Group.