NEWS5 April 2013

CSM Media Research signs three-year deal with Chinese football league

Asia Pacific New business

CHINA — CSM Media Research-KantarSport China has signed a three-year deal with The Chinese Super League (CSL) to analyse and assess the media performance and media value of the football league.

With the growth in sports marketing in China, The CSL is aiming to become a major football league in the world and with 25,000 spectators per game on average it is already attracting more fans than its neighbours the Korean K-League and the Japan J-League.

“This long-term agreement with the CSL is a great success that will give us the opportunity to measure the growth of the CSL and also assess the value it brings to all the clubs and all the sponsors,” says Pierre Justo, managing director Asia of CSM Media Research-KantarSport.