NEWS17 December 2009
UK— Research agency Crowd DNA is launching a marketing effectiveness research wing, to be headed by associate director James McLintock.
The new wing will use established methods as well as “progressive techniques” to measure levels of engagement and the potential of ads and campaigns to generate word of mouth.
McLintock said: “Effectiveness research is often just seen as a bolt-on function designed to retrospectively justify activity. What it should be seen as is an integral part of the campaign; just as much about looking forward as it is about looking back.”
The agency has worked on effectiveness studies for clients including MTV and Global Radio.
The world's leading job site for research and insight
Resources Group
Associate Director, Quant– retail, finance, not-for-profit!
£50,000–£60,000 + Benefits
Resources Group
Qualitative Associate Director – Brand Insight, Strategy and Innovation – Brand Consultancy
£50,000–£60,000 + strong benefits
Armstrong Transaction Services Ltd
We are looking for a freelance specialist
Freelancer/rates negotiable
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Brought to you by:
-
© Copyright 2023 Research Live
0 Comments