NEWS5 December 2012

Crowd DNA appoints new associate directors

People UK

UK — Crowd DNA has hired Kantar’s Mat Riches and GfK’s Laura Fry as associate directors to help it maintain its strong growth in the media, technology and FMCG categories.

Fry (pictured) joins the agency from GfK’s technology arm where she was a qualitative research manager for three years. She has also worked for Loudhouse Research and the UnLtd Foundation for social entrepreneurs in the past. Riches is joining from Kantar Media. Both will help lead accounts for clients such as Channel 4, Sony PlayStation, Samsung, A&N Media and Red Bull.

Crowd DNA founder Andy Crysell said: “We’re delighted to welcome Laura and Mat to the team. They bring with them a great deal of expertise and authority in categories and methodologies that are really important to us in order to deliver further on our plans for building an ever stronger and more exciting offering in 2013.”