NEWS2 July 2012

Social Partners teams with Crowd DNA for social media research

New business UK

UK— The Social Partners, the word-of-mouth division of ad agency Grey EMEA, has agreed a partnership with research and strategy firm Crowd DNA for trend consulting and social listening services.

Crowd DNA will also work with Social Partners’ clients on word-of-mouth understanding, influencer identification, social receptivity testing, campaign effectiveness and social landscape studies.

Social Partners CEO Ivan Palmer said: “Anyone who knows the social space realises how fast it has developed in the last few years. They also know how much more there is still to be learnt. It’s with this aim in mind that we have developed a partnership with Crowd DNA.”

  • Research recently profiled Crowd DNA’s work with Channel 4 on the UK’s youth tribes. Click here for more.