Crnrstone Research was acquired by Pureprofile earlier this year for $700,000, and the company’s panel and website moved to the Pureprofile brand on 1^st July.

Nathan Saville (pictured right), former general manager at Crnrstone, has been named head of qualitative at Pureprofile Qual, while Muriel Geagea (pictured left), former operations director at ILink Research Solutions, which was acquired by Pureprofile in 2024, will become head of operations – qualitative.

Saville will lead the growth and commercial strategy for Pureprofile Qual across Australia and New Zealand, while Geagea will help build Pureprofile’s qualitative research capability.

Martin Filz, chief executive at Pureprofile, said: “Following our acquisition of Crnrstone earlier in the year, we’re pleased to officially launch Pureprofile Qual and appoint Nathan and Muriel to lead this next phase of growth.

“Nathan combines extensive industry expertise with a strategic, client-first approach to help organisations access high-quality participants and deliver impactful research outcomes, while Muriel brings deep operational expertise that will strengthen and scale our qualitative capability.”