NEWS10 February 2015

Critical Mix launches daily omnibus

North America Technology

US — Critical Mix has launched a new daily omnibus service, kNOW.

The service gives researchers the ability to take a pulse among a census-balanced, nationally representative sample of 1,000 US adults or 500 mobile-only respondents, seven days a week.

“We understand that our customers have demanding schedules and need flexibility when gathering insights for their clients,” said Sara Wesolowski, director of Survey Programming at Critical Mix. “Giving them the ability to participate in the omnibus seven days a week, and on their timetables, was an important criteria when we developed kNOW.”