White (pictured) will be responsible for identifying and building strategic partnerships, enhancing member care and engagement programmes, and creating data integration approaches. 

Prior to joining Critical Mix, White spent over 13 years at Research Now where she was vice president, partner relations. 

“We are so pleased to welcome Heather to our team," said Hugh Davis, co-CEO of Critical Mix.

"As demand for faster, easier access to marketing intelligence grows, Heather’s expertise gives us the ability to broaden the availability and depth of engaged respondents for survey research.

"Her addition and new role is pertinent as we continue to invest in building reliable survey audience sources.”