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NEWS28 November 2017

Critical Mix hires digital lead

News North America People

US – Global data and insights company Critical Mix has appointed Margit Kittridge to the newly created role of vice-president, digital products, to lead digital product development.

Kittridge (pictured) joins form Google-company, Intersection, where she was vice-president, digital director, leading its digital business development and strategic growth of the company’s digital out-of-home portfolio.

She has also worked at executive director of marketing and digital business development for the Wall Street Journal Office Network (WSJON.

Keith Price, Co-CEO at Critical Mix, said: “Margit’s expertise in the digital marketplace will bring a new perspective to Critical Mix that will help expand our product offerings. Her strategic approach to development and measurement will be crucial in implementing digital practice across our platforms.”