Critical Mix adds to European team

The two new executives will lead business development and expansion among the company’s European clients.

Shepherd was most recently director, media EMEA at Lightspeed. He has also held several sales roles at GMI and Mintel.

Williams was previously a key account director at GMI and has more than 15 years’ experience of data and market research solutions.

Colin Turner-Kerr, managing director, said: “These new hires exemplify Critical Mix’s talent, high standards of service, and our commitment to being a trusted partner for market researchers worldwide.”