CRIC will adopt a localised version of the most recent code of conduct and global standards established by Esomar and the International Chamber of Commerce (ICC) as part of the partnership, which is aimed at continuing the integration of Canadian researchers into the global insights community.

The two will also establish a means of allowing former MRIA individual members to become members of Esomar.

CRIC will have a seat on Esomar’s Professional Standards Committee and Esomar’s advocacy and standards teams will support CRIC to uphold data collection standards. Additionally, the partnership will mean Canada’s Certified Marketing Research Professional (CMRP) designation remains relevant globally.

Finn Raben, director general at ESOMAR, said: “The partnership between CRIC and Esomar will help ensure high standards of ethical collection, use and storage of data, as well as providing support to all market researchers across Canada.”

CRIC was established to represent Canada’s market research sector following the sudden closure of the MRIA (Marketing Research and Intelligence Association) in the summer of 2018.