CRIC partners with QRCA

As part of the agreement, CRIC will promote the QRCA Annual Conference and events offered by the organisation’s Canadian chapters to its membership and QRCA will promote relevant CRIC events.

Jeff Hecker, a member of CRIC’s qualitative research thought leadership, will also serve on QRCA’s industry relations committee.

John Tabone, chief administrative officer, CRIC, said: “We share a common goal of advancing the impact of qualitative research and all who practice it.”

CRIC was established in 2018 to represent Canada’s market research sector following the closure of the MRIA (Marketing Research and Intelligence Association).