NEWS7 October 2021

Esomar partners with MTab on Insight250

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NETHERLANDS/US – Global research industry body Esomar has partnered with market research technology and customer intelligence company MTab to produce the ‘Insight250’ list of influential people in the industry.

Pen highlighting word 'leadership'

The ‘Insight250', published by MTab for the first time in April 2021, looks at leaders across disciplines including market research, consumer intelligence and data-driven marketing.

The partnership between Esomar and MTab will see the two organisations work on nominations for the list, and attempting to make the awards process diverse, representative, robust and transparent.

Esomar representatives, including country representatives, will play a role in the selection process for the list alongside MTab.

Nominations for the 2022 version of the list will open on 18th October 2021.

Mark Langsfeld, chief executive of MTab and chairman of Insight250, said: “We started the Insight250 to celebrate individuals around the world who are elevating the insights and research industries across the academic, enterprise, agency, technology, consulting, media and methodology realms.”

Finn Raben, director general of Esomar, said: “This is a fantastic way to celebrate the achievements and innovations across the research world and to ensure that the ‘superheroes’ of our worldwide community gain the recognition they deserve.”