NEWS18 July 2016

Cosa joins Turner in insights role

Europe Media Middle East and Africa News People UK

US – Broadcaster Turner has hired Channel 4’s Pedro Cosa to the newly created role of vice-president insights & analytics for its Europe, Middle East and Africa (EMEA) business.

Cosa will start in September. At Channel 4 he has been deputy head of viewer insights and analytics since 2012. He will report to Giorgio Stock president Turner EMEA, and will join the Turner EMEA executive management team.

Among his roles will be managing the cross-platform business intelligence function to support the company’s expansion of its kids brands across digital. Cosa will also collaborate closely with the international CNN data insights function to maximise insights across all of Turner’s brands and consumers.

Stock said: “This new role recognises Turner’s focus on data capability and insights and our commitment to putting the consumer at the heart of every decision we make. Understanding our audiences more deeply helps us give them even more personalised and engaging user experiences.”