Conzoom blends consumers’ attitudinal data with social analytics and, according to the press release, will use the investment from its first funding round to “continue to improve its technology and accelerate its commercial development”.

The investment by Inveready marks the first from its new TIC fund, launched at the beginning of this year under the name of Inveready First Capital II.

“We are glad that the first investment of Inveready’s new TIC fund is also the first in the market research space, our new portfolio,” said Ignacio Fonts, Inveready’s managing partner. “Conzoom’s profile is one of a scalable company and with a distinct international focus.”