Emotient has embedded its technology into Confirmit’s survey software, so emotion detection can be added to any new or existing market research, voice of the consumer or voice of the employee programme. Respondents are transferred during a Confirmit Horizons survey to the Emotient system for the emotion detection to be performed, and then returned back to the survey to complete data collection.

Ken Denman, CEO, Emotient, said: “Attention, engagement and emotion are the currency of revenue growth and customer satisfaction because, put simply, emotions drive spending and loyalty. For organisations running research programmes and customer experience surveys, emotion detection technology allows them to analyse individual’s emotional reactions at the point of experience – delivering greater understanding of behaviour patterns and likely future action.”