ComScore rolls out pre-bid tech on programmatic platforms

Bid Ratings helps media buyers use programmatic inventory by bidding only on inventory that meets their campaign requirements. They can purchase inventory based on key comScore attributes, such as viewability, invalid traffic (IVT), brand safety, contextual categories, page content and site rank.

The programmatic platforms it is now on include AppNexus, Centro, Netmining, RythmOne, TubeMogul and Turn.

It is available in Canada, France, Germany, Italy, Mexico, Spain, the UK and the US.

Anne Hunter, senior vice-president, comScore, said: “Buyers want to know that there is consistent quality across the inventory they are buying, ensuring their money is not being wasted. By collaborating with these initial leading DSPs to bring Bid Ratings to buyers, we’re putting independent metrics in the places buyers need them.”