NEWS28 February 2023

Comscore renews sports show media measurement deal

Leisure & Arts Media New business News North America

US – Media evaluation company Comscore has agreed a multi-year renewal of a media measurement partnership with sports producer JOY-CPW.

TV studio

The agreement will see JOY-CPW continue its use of Comscore’s local television measurement for 210 local markets across the US.

JOY-CPW runs the sports show Game Time with Boomer Esiason, which is carried by more than 300 stations across the US.

Carol Hinnant, chief revenue officer at Comscore, said: “We couldn’t be more pleased in the confidence that JOY-CPW, Inc. has in our local TV measurement by extending our valued partnership.

“Comscore is proud to partner with strong teams delivering quality programming to viewers across the country and help deliver viewer insights critical for successful ad sales efforts.”

Jim Moskovitz, executive producer at JOY-CPW, said: “We look forward to continued success with Comscore data from across the country and markets we’re proud to reach.”